These AdWords scripts enable you to monitor your AdWords accounts and be notified by e-mail in the event of unusual metrics. You define the parameters for the script here on the website. The only other thing you have to do is copy your individual AdWords monitor to the clipboard and paste it into your AdWords account.
NO knowledge of the AdWords script is required!
There are various AdWords scripts, some of which can create impressive reports including charts. Our AdWords scripts, in contrast, are a streamlined solution that notifies you by e-mail about potential problems with your AdWords account/s.
The "comparePeriodsAndSendMail" function examines metrics such as cost, number of conversions, cost per click, position, etc. Here, for example, you can define that costs may differ by up to 70% when comparing the metrics of "yesterday to the day before yesterday", while defining that this deviation must not exceed 30% when comparing the "last 7 days to the 7 days before that".
You can also be notified about certain metrics on the first of every month, for example.
The "comparePeriodsAndSendMail" function is handy for daily execution.
The "checkAccountCostAndSendMail" function is much easier to use. Here you simply define the minimum and maximum range within which the costs of an account are allowed to vary.
Automatic checking of the previous day is sufficient for most accounts. However, those who manage high budget accounts can, of course, have a check carried out automatically several times a day to monitor whether the AdWords costs are going off course in case, for example, 50 euros were bid for a keyword instead of 50 cents. In that case, the period from "YESTERDAY" to "TODAY" must be changed.
The "checkCpcAndSendMail" function checks the defined and actually generated cost per click for keywords and ad groups.
The current AdWords interface provides the option of adjusting bids on a percentage basis for regions, times, devices and at various other positions. The defined maximum CPC for keywords or ad groups is thus not always very informative.
The execution of this function is the same as for "checkAccountCostAndSendMail".
Anyone can use this AdWords scripts lib free of charge. No guarantee or liability is assumed. Publication of the code - even in modified form - is prohibited.
This AdWords Scripts lib can be used by anyone at no charge. Use is granted without guarantee or liability. Redistribution of this code or derived code is prohibited.